Beyond The (K-pop) Scene: Analyzing the Role of BTS's Love Myself Campaign and Celebrity Diplomacy in the Promotion of UNICEF's Child Protection Campaign
This research paper sought to ask how BTS as celebrity diplomats, & the Love Myself Campaign with UNICEF, have promoted UNICEF's #ENDviolence program. The paper also argues that social media has contributed to the promotion, as one of the main strategies & medium used.
Reini Azriel G. Evangelista
Beyond the Scene_documentation ver.01
Creative & Suppl.
A look into Yiyun Kang's Beyond the Scene installation for CONNECT, BTS Seoul exhibition.
Kang, Y.
2020
"Beyond the Scene" of Performance in K-Pop: BTS' Network of Performances On and Off Stage
Journal Articles
This paper examines BTS' performances from 2015 to 2018, ranging from the narrative in their songs and albums, musical performances (recorded and live), and a documentary show to their use of social networks. This examination argues how the actor-network of on-stage and off-stage performance is created when some aspects of their off-stage personality pervade into their on-stage personality.
Sim, H.
2019
BEYOND THE SCREAMS: How BTS Affect Our Professional Life
Videos
Rhizome Connect
2020
Big Hit Corporate Briefing with the Community (1H 2020)
A corporate presentation by HYBE Labels (at the time, Big Hit Entertainment) that details the current state of the company as well as future endeavors.
Big Hit Labels
"Yet To Come" the single is OUT NOW!
Buy from your country-specific charts/retailers to ensure "Yet To Come" sales account for local charts.
Listen to the track!