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In this episode, Dr. Stein discusses the new comeback trailer by BTS, titled Outro: Ego. It’s part of their forthcoming album, Map of the Soul: 7, dropping February 21st. He explains Jung’s concept of the ego and looks at the song from a Jungian perspective. Dr. Stein also shares his thoughts on the first single from the album, titled Black Swan, and revisits the comeback trailer released last month, Interlude: Shadow.

The author of Jung's Map of the Soul, Jungian analyst Dr. Murray Stein in Zürich, Switzerland, this time to discuss #BTS​'s new full-length studio album, Map of the Soul: 7, from a Jungian perspective. Topics include: the number seven, alchemy, snakes, rebirth, depression, biases, empathy, respect, resiliency, anti-fragility, time, ego-development, the shadow, and the inner child.

BTS’s Japanese studio album, Map of the Soul: 7 ~ The Journey, was released on July 14, 2020. It includes Japanese versions of songs from three previous albums, as well as four new, original Japanese tracks: ‘Intro: Calling,’ the lead single ‘Stay Gold,’ ‘Your eyes tell,’ and ‘Outro: The Journey.’ And the previously released 2019 single ‘Lights’ is also included. Those tracks, and more, are the subjects of the talk.

Murray Stein, Ph.D. is a Jungian analyst and author in Zürich, Switzerland. He returned to the podcast on Dec. 2, 2020 to discuss the new BTS​ album BE​, released on Nov. 20, 2020.

This article aims to analyze the BTS phenomenon, as group and brand, from the SWOT Matrix.