Resources

Juliana's final graduation work (TFG) to obtain a Bachelor of Architecture and Urbanism focused on developing a repertoire to create a tour stage set proposal inspired by MAP OF THE SOUL: PERSONA, BTS group's musical album.

This study analyzes why people engage in fandom activity and its effects on collaboration fashion brand preference by focusing on 'BTS' and fandom 'Army'. This study aims to provide information to establish marketing strategies by identifying the influence of fandom culture related to the Korean Wave and the fashion industry, and empirically analyzing factors affecting active customer formation for long-term growth.

"In an overwhelmingly unpredictable time, one thing seems to be clear: the bullet train that is BTS is going to continue its forward trajectory, whether naysayers like it or not. The question is — if you haven’t hopped aboard already — will you be coming along for the ride?"

This article analyzes the communication delivered from BTS to study the websit and platform where "BangBangCon: The Live" was held to initiate debate about alternative ideas for marketing strategies with live streaming music performances.