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Resources
The library is regularly updated with the latest resources. Some entries have been sourced from the BTS Syllabus project.
‘Am I Simping, or Do I Want to be Him?’: Remixing Jung Kook and Gender on TikTok
Conferences
An overview of Janey’s current PhD research project, examining the intersection of digital remix cultures, transmedia narratives, and emancipatory performances of gender within K-pop idol fan communities.
Umback, J.
2022
Analyzing the Reasons for the Global Popularity of BTS: A New Approach from a Business Perspective
Journal Articles
This paper analyzes the reasons for the global popularity of the Korean boyband BTS by utilizing a framework derived from a business approach.
Park J. & Kim Y. Y.
2020
An Analysis of YouTube Comments on BTS Using Text Mining
Journal Articles
This study used text mining of 100,000 comments left on YouTube videos to analyze people's thoughts regarding BTS.
Ko Ho Kyoung
2020
An Analysis on BANGTANTV
UGC
Silmaro, B.
2020
An Analytical Overview of BTS’s Map of the Soul: 7 Promotional Strategies
Journal Articles
An analysis of the advertising campaign for MOTS: 7 that touches on the mission statement and the values of Big Hit Music, BTS's agenda, integrated marketing efforts of the campaign, and the polysemy of its messages.
Vasileviciute, L.
2020