Resources

Durante a pandemia, a popularidade do grupo sul-coreano BTS cresceu ainda mais, quebrando recorde de reprodução de MVs e músicas no K-Pop. Mas nada disso foi por acaso. Esses resultados, o efeito da Onda Hallyu, a saúde mental dos fãs e a pandemia estão conectados. E é disso que falamos na primeira parte do mini documentário Life Goes on com BTS, produzido como trabalho de conclusão do curso de jornalismo da UFSC por Isabela Martins e Saori Almeida.

To better understand factors of fandoms’ collaborative success for arguably unrelated social goals, the researchers conducted a survey focusing on ARMYs’ perceptions of their fandom and their social effort.

"The 2020 ARMY Census is the largest fan-driven demographic analysis ever conducted to-date. Between July 9 to Sept. 30, 2020, more than 400,000 BTS fans from around the world responded to the global survey, which aims to continue telling the story of the ever-growing ARMY. This project provides a snapshot of the BTS fandom, while also helping to showcase how fans are far Beyond The Stereotypes placed upon them."

This book covers social media & online fan communities that serve as discursive spaces for ARMY, & observe in particular how ARMY forges BTS’ cultural status by compromising & negotiating with mass media that hold cultural power.